Antonio J. Lucio

Headshot of Antonio J. Lucio, LSU Foundation National Board Member.

Lucio is the principal and founder of 5S, a company aimed at advancing the marketing practice through marketing transformation and diversity and inclusion. He is also an Executive Fellow at Yale School of Management (Yale SOM). He was inducted into the American Marketing Association Hall of Fame in May 2020.

For the last 40 years, Lucio has been an experienced and successful global CMO and marketing industry leader who worked with some of the most recognized companies and iconic brands, across multiple categories. He held Global CMO roles for Facebook, HP Inc and Visa, as well as the role of chief innovation and portfolio transformation officer for PepsiCo Inc. He has been a regular feature in the Forbes Most Influential CMOs, achieving top 5 positions in 2017 (#2), 2018 (#4) and 2019 (#3). He has also been a celebrated and award-winning champion of diversity, inclusion and equity by organizations like ANA/AIMM, the 3% Conference, ADCOLOR, FREE THE WORK, Adweek and PRWeek, among others.

Lucio earned a bachelor’s degree in history from LSU. He was born in Spain, was raised in Puerto Rico, and is fluent in English and Spanish, with working knowledge of Portuguese.

Lucio is a former board member.